H.I.G. Growth Partners News
Triad Retail Media Sponsors Ad Age Insights' Shopper Marketing Whitepaper Series
Latest report – "Shopper Marketing Q3: Learning What Motivates Shoppers" – features new developments in neuromarketing
TAMPA, FL - August 17, 2011 - Triad Retail Media today announced that the latest installment of the Triad-sponsored quarterly Ad Age Insights’ Shopper Marketing whitepaper series titled “Shopper Marketing Q3: Learning What Motivates Shoppers” is now available for purchase.
In this third issue of the quarterly series, Ad Age Insights explores the world of neuromarketing, and how marketers are using new technology to discern what motivates shoppers. Eye tracking, biometrics and facial coding are all being used by marketers to figure out what motivates shoppers. In this report, readers will learn:
- How research firms are using neuromarketing to get beyond what consumers say, to ascertain how they truly behave;
- How biometrics, eye-tracking and other monitoring of shoppers’ responses while engaged in shopping has changed the way marketers stock shelves and arrange signs in-store;
- How consumers’ emotions are being measured and gauged to predict how they will react to brands and brand messages;
- What the skeptics think and how the Advertising Research Foundation is taking steps to verify results and recommendations on how to best use neuromarketing findings.
Also available are the first two installments of the whitepaper series, also sponsored by Triad: Shopper Marketing Q1: Racing Along the Path to Purchase and Shopper Marketing Q2: Search, Social, Mobile.
About Triad Retail Media
Founded in 2004, Triad Retail Media (www.triadretail.com) is the market leader in creating, managing and operating digital retail media programs for highly trafficked retail websites. Triad’s unique approach to retail advertising provides upside for retailers, brand advertisers and shoppers. Contextual and relevant advertising provides a much richer online shopping experience while giving brands the opportunity to engage shoppers while they’re making purchase decisions. This custom advertising approach goes far beyond the banner and standard ad networks.
Triad Retail Media’s leading retail clients include Walmart, eBay, Toys“R”Us, CVS, Sam’s Club, Dell and many other notable retailers. The company was recently named one of the fastest-growing private companies in the U.S. by Inc. magazine. Headquartered in Tampa, Florida, Triad employs more than 265 people in six offices nationwide.