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Triad Retail Media Creates New Petometer Mobile App for Purina

iPhone and Android Users Can Track Walks With their Dogs and Share with Friends via Facebook

TAMPA, FL - June 8, 2011 - Triad Retail Media announced today that it has collaborated with Nestlé Purina PetCare Company to create the “Petometer,” a free mobile app that lets pet owners create a profile for their furry friends to track the date, time, distance and pace of walks. Users can retrieve the history of their walks, set reminders of when to take their dog out again and easily access a list of recommended exercises for their dog.

“We continue to look for innovative ways to engage and interact with consumers to create stronger brand loyalty, and this campaign with Purina is a great example of how to effectively do that”

Now available on iPhone and Android app stores as well as the Purina showcase on Walmart.com ( www.walmart.com/purina),Purina’s Petometer app allows pet owners to upload photos of their dog and share the routes and details of the walk with friends on Facebook. The app also has a calendar function to keep track of scheduled walks, vet visits, grooming appointments and other activities for pets.

Triad Retail Media created the mobile application as a part of Purina’s ongoing efforts to engage and build stronger relationships with consumers in new ways, across a variety of digital mediums. In addition to the mobile app, Triad and Purina have developed a Web video series titled “Real Pet Stories” currently running on the Purina showcase on Walmart.com - which chronicles the adoption process of a variety of pets in the Tampa, Florida area. All of the campaigns are designed to drive greater awareness of the Purina brand and its dedication to the health and wellness of pets.

“We continue to look for innovative ways to engage and interact with consumers to create stronger brand loyalty, and this campaign with Purina is a great example of how to effectively do that,” said Greg Murtagh, CEO of Triad Retail Media. “Mobile devices and applications have become a much more influential medium in the path to purchase and it’s critical that retailers and brands have a strategy to capitalize on this trend. By designing an educational and entertaining mobile experience for consumers, Triad has helped Purina find a creative way to capture the attention of pet owners and simultaneously relay their brand promise of helping create active and healthy lifestyles for pets.”

About Nestlé Purina
Nestlé Purina PetCare, a global leader in the pet care industry, promotes responsible pet care, humane education, community involvement and the positive bond between people and their pets. Part of Swiss-based Nestle' S.A., the world's largest food company, Nestlé Purina PetCare's North American headquarters is located at Checkerboard Square in St. Louis, Mo.

About Triad Retail Media:
Founded in 2004, Triad Retail Media (www.triadretail.com) is the market leader in creating, managing and operating digital retail media programs for highly trafficked retail websites. Triad’s unique approach to retail advertising provides upside for retailers, brand advertisers and shoppers. Contextual and relevant advertising provides a much richer online shopping experience while giving brands the opportunity to engage shoppers while they’re making purchase decisions. This custom advertising approach goes far beyond the banner and standard ad networks.

Triad Retail Media’s leading retail clients include Walmart, eBay, Toys“R”Us, CVS, Sam’s Club, Dell and many other notable retailers. The company was recently named one of the fastest-growing private companies in the U.S. by Inc. magazine. Headquartered in Tampa, Florida, Triad employs more than 265 people in six offices nationwide.