H.I.G. Growth Partners News

Contact:

fama PR
Keri Bertolino, 617-758-4148
triad@famapr.com

Triad Retail Media Creates Mobile Weight Loss Tool for Slim-Fast® and Sam's Club®

Slim-Fast® Uses Mobile Digital Retail Media Channel to Reach On-the-Go Sam's Club Shoppers With a Valuable Weight-Loss Application Right On their Mobile Devices

TAMPA, FL - February 16, 2011 - (BUSINESS WIRE) - Triad Retail Media has developed a branded mobile weight-loss application for Unilever’s Slim-Fast® brand and Sam’s Club, the nation’s eighth largest retailer and a member of the Triad Retail Media retailer network. The mobile app empowers Slim-Fast® to interact with Sam’s Club shoppers by providing them with a valuable roadmap to weight loss that fits into their active lifestyles.

By partnering with Triad, Sam’s Club can provide customized advertising opportunities for its brand partners like Slim-Fast®. With weight loss a common New Year’s resolution, Slim-Fast® was looking for unique ways to support consumers in their New Year’s weight loss goals. With this new mobile tool designed and developed by Triad, users can enter weight, height and plan completion date into a weight loss calculator and receive a customized meal plan designed to work in conjunction with Slim-Fast® products. The mobile tool also includes a club locator, so users can easily find the closest Sam’s Club location where they can purchase Slim-Fast® snacks, shakes and meal bars while they are on the go.

“Our goal has always been to make weight loss as simple as possible and this new tool does exactly that,” commented Hugo Saavedra, Brand Manager at Slim-Fast®. “By offering a complete weight loss plan and a club locator, we’re able to provide an immediate call to action to drive shoppers to the nearest Sam’s Club location where they can purchase the products needed to help meet their weight loss goals.”

Smartphone users can access the new tool by visiting SamsClub.com/mobi - the SamsClub.com mobile site - or through mobile Web banner ads. By leveraging a third-party premium mobile network, Triad ensures that the Slim-Fast® banner ad will be prominently featured across the most popular mobile websites (as ranked by Nielsen). An online version of the tool is also available directly at SamsClub.com.

“Shoppers have changed the way they search, learn about and buy products, and are increasingly heading online before they visit the store. We also need to take into account the consumers who are using their smartphones to research products, compare prices and locate stores while they are out shopping, as this trend has a great impact on brick-and-mortar retailers,” said Greg Murtagh, Triad’s CEO. “Adding a mobile campaign element of this magnitude is a first-of-its-kind for us and we’re thrilled to deliver such an innovative tool to our brand and retail partners.”

About Slim-Fast®
Slim-Fast®, the iconic weight loss brand owned by Unilever, offers consumers the Slim-Fast® 3-2-1 TM Plan and product line. Unlike fad or “crash” diets that promise a “quick fix” with no scientific proof of claims or results, Slim-Fast® has helped millions of consumers succeed at losing weight over the past 30 years with its balanced and proven approach to weight loss, and is supported by 45 published clinical studies. Slim-Fast® meal replacement shakes and bars provide built-in portion and calorie control, so there is no counting calories or points, no weighing foods and no phases. The meals provide balanced nutrition with about one-third of the recommended daily intake for most essential vitamins and minerals. All Slim-Fast® meals-shakes and meal bars-contain a blend of protein, fiber and lipids and control hunger for up to four hours.

About Triad Retail Media
Founded in 2004, Triad Retail Media (www.triadretail.com) is the market leader in creating, managing and operating digital retail media programs for highly trafficked retail websites. Triad’s unique approach to retail advertising provides upside for retailers, brand advertiser and shoppers. Contextual and relevant advertising provides a much richer online shopping experience while giving brands the opportunity to engage shoppers while they’re making purchase decisions. This custom advertising approach goes far beyond the banner and standard ad networks.
Triad Retail Media’s leading retail clients include Walmart, eBay, Toys“R”Us, CVS, Sam’s Club, Dell and many other notable retailers. The company was recently named one of the fastest-growing private companies in the U.S. by Inc. magazine. Headquartered in Tampa, Florida, Triad employs more than 265 people in six offices nationwide.