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How Do Brands Engage Customers Online? Triad Digital Media Becomes Triad Retail Media

Capping Record-Setting 2010, Triad Digital Media Begins the New Year as Triad Retail Media; New Name, Branding Connects Triad With Advertising on Retail E-Commerce Sites

TAMPA, FL - January 19,2011 - After a record-setting 2010 that saw major growth and a slew of major customer wins, Triad Digital Media today changes its name to Triad Retail Media. With the new tagline Turn Shoppers Into BuyersSM, the company’s new branding salutes Triad’s key differentiator: its leadership position in the digital retail media segment of advertising. Triad empowers brands to engage and convert shoppers by placing advertising, branded content and shopper marketing programs on the world’s most highly-trafficked retail websites.

In 2010, Triad’s momentum was capped by a series of milestones, including:

  • Partnered with dozens of new major brand and retailer clients, including ToysRUs, BabiesRUs, Barnes & Noble, Rite Aid and 1-800-FLOWERS
  • Recognized as one of the fastest-growing companies in the U.S. for the second consecutive year by Inc. Magazine
  • Opened new operations in New York, Chicago and San Francisco
  • Appointed digital advertising veteran Brian Quinn as Chief Revenue Officer
  • Increased headcount at Tampa, Fla. headquarters by 30%
  • Doubled the size of Bentonville, Ark. office to support Walmart and Sam’s Club

“When we started Triad seven years ago, our mission was to connect brands with consumers on e-commerce sites. Since then, the digital advertising market has matured significantly - and we’ve driven it to new and exciting places,” said Greg Murtagh, Triad Retail Media’s CEO. “What makes us unique is our inherent ability to allow brands to influence shoppers while they are browsing in the retail environment. This powerful advertising genre is called digital retail media - and our new name more closely reflects our commitment to helping our clients succeed in this category.”

Triad is often referred to as the “Anti-Ad Network,” the company that helps retailers create effective advertising programs that monetize their online traffic in a highly customized way. Triad understands that there is more to digital advertising than just CPM. Triad builds campaigns with customer experience and site conversions in mind. This is why the company has a proven track record with some of the world’s largest retailers and advertisers who want to better engage with shoppers.

About Triad Retail Media:
Founded in 2004, Triad Retail Media (www.triadretail.com) is the market leader in creating, managing and operating online media programs for leading retailer and e-commerce websites. The privately owned company helps monetize online traffic via targeted advertising placements and content, partnering with Walmart, Toys“R”Us, CVS, Sam’s Club, Dell and other notable retailers. Triad Retail Media was included on the 2009 Inc. 500 list as one of the fastest-growing private companies in the U.S. Headquartered in Tampa, Florida, Triad Retail Media employs more than 250 people in six offices nationwide.