H.I.G. Growth Partners News

Contact:

Renee Maler
Philosophy PR + Marketing
925.968.9495
renee@philosophypr.com

Nexidia and Avid Renew and Expand Strategic Product Relationship

Companies Renew Agreement to Extend Availability of ScriptSync Feature and Develop Additional Enhancements to Avid's Product Lineup

LAS VEGAS, NV - April 12, 2010 - At the 2010 National Association of Broadcasters show, Nexidia, the market-leading provider of rich media search and speech analytics solutions, and Avid®, the leading provider of digital content creation and management tools, today announced that the two companies have renewed their strategic partnership that integrates Nexidia’s solutions into the Avid product portfolio. This builds on the successful relationship the two companies first announced at NAB in 2006.

Nexidia and Avid first collaborated to launch the ScriptSync® feature, which simplifies script-based editing by automating the process of synchronizing scripts or transcripts with their equivalent media files. This feature has enabled editors, directors and producers to save significant time by streamlining review and comparison of clips and takes for the final edit. Over the past three years, this feature has garnered significant industry praise and has won numerous awards for innovation, including the 2007 TV Technology STAR award and a place in the Digital Cinema Top Products of NAB 2007 list.

As a result of the renewed relationship announced today, the ScriptSync feature will continue to be prominent in Avid’s lineup of video editing products such as Avid Media Composer® and Symphony™ solutions. But this announcement also marks a major commitment on the part of both companies to further integrate Nexidia’s patented phonetic search technology more deeply into the Avid product suite. This will provide enhanced workflow solutions that will make it even easier to locate and use the appropriate media for any project.

“Our customers acknowledge ScriptSync as one of the most significant innovations to editing they have seen in a long time,” said Paul Foeckler, Vice President, Creative Professionals at Avid Technology “Nexidia’s ability to tightly synchronize text and media was a perfect match for our script-based editing tools, which introduced an entirely new and streamlined method for selecting digital content. We’re excited to work with Nexidia to push the boundaries even further and develop new solutions to integrate rich media search into Avid’s product portfolio.”

“The ScriptSync feature has been a great example of Nexidia’s commitment to providing rich media search solutions that have a positive impact in the marketplace,” said Drew Lanham, SVP/GM of Media for Nexidia. “We are extremely pleased by how well it’s been received by Avid’s customers, and we look forward to working with Avid to launch additional features that take advantage of the full breadth of Nexidia’s rich media search technology.”

About Avid
Avid creates the digital audio and video technology used to make the most listened to, most watched and most loved media in the world - from the most prestigious and award-winning feature films, music recordings, television shows, live concert tours and news broadcasts, to music and movies made at home. Some of Avid’s most influential and pioneering solutions include Media Composer, Pro Tools®, Avid Unity™, Interplay®, Oxygen 8, Sibelius® and Pinnacle Studio™. For more information about Avid solutions and services, visit http://www.avid.com/, del.icio.us, Flickr, Twitter and YouTube; connect with Avid on Facebook; or subscribe to Avid Industry Buzz.

Avid, ScriptSync, Media Composer, Symphony, Pro Tools, Avid Unity, Interplay, Sibelius and Pinnacle Studio are trademarks or registered trademarks of Avid Technology, Inc. or its subsidiaries in the United States and/or other countries.

About Nexidia
Nexidia is the audio and video search company with patented technologies and breakthrough applications that enable customers to quickly gain new insight, build competitive advantage and realize the amazing possibilities now discoverable in audio and video content from contact centers, media outlets, government intelligence and legal discovery. For more information, please visit http://www.nexidia.com.