H.I.G. Growth Partners News
Locaid and Tetherball Partner to Give Retailers Innovative Location-Based Marketing Solution
LIDS first retailer to pilot location enabled SMS mobile marketing campaign with Tetherball using Locaid's geolocation services
SAN FRANCISCO - April 29, 2014 - Locaid, the world’s largest Location-as-a-Service (LaaS) company, has partnered with mobile marketing company Tetherball, LLC, to provide innovative, location-based SMS marketing solutions to leading brands and retailers. LIDS retail headwear stores have already taken advantage of the new partnership with a 2013 holiday shopping pilot for 50 of the brands’ mall locations.
Tetherball, LLC, has long been at the forefront of SMS marketing, running campaigns for Carl’s Jr, CiCi’s Pizza, Church’s Chicken, and Dairy Queen among others. With mobile marketing budgets increasing by 26% year over year, the use of SMS continues to dominate due to its high success rate for both opt-in and redemption. Studies tell us that over 50% of consumers (58% of women and 57% of men) have “opted-in” for one or more SMS marketing campaigns from a company and that 97% of all text messages are read.
The addition of Locaid’s location to Tetherball’s SMS campaigns makes them even more relevant and targeted thereby further increasing conversion rates. According to a recent survey, 70% of consumers say they are comfortable receiving ads and content specifically targeted to them. Additionally, mobile coupon offers that are targeted and relevant lead to a 67% chance of action, compared to 35% by general respondents.
“Location-based marketing delivers timely and relevant messages to consumers. The key is context, reaching them precisely where and when they’re most likely to engage with a brand,” said Jeff Allyn, SVP Sales & Marketing, Locaid. “That’s where mobile location comes in. Smart retailers know that to make the most of their mobile marketing in 2014 they need to make their campaigns location-centric.”
“Location-based text messages are a great way for brands to enhance their SMS marketing campaigns. Messages sent to consumers when they are nearby a location are more relevant and increase the sense of urgency. Ultimately, this leads to a more engaged consumer. Adding geo-location to SMS campaigns helps brands send the right message, at the right time, to the right people. We are excited to be partnering with Locaid,” said Matt Lesher, COO of Tetherball.
To find out more about Locaid, visit http://www.loc-aid.com.
To find out more about Tetherball, visit http://www.tetherball360.com.
Locaid is the world’s largest LaaS (Location-as-a-Service) company. Locaid runs “location in the cloud” with the most robust, privacy-protected, Omni-Location™ platform available. Locaid can determine the physical location of your customers, employees or assets, anywhere, instantly. With a footprint that extends to over 5 billion connected devices across the globe, including network mobile location on over 360 million mobile devices, Locaid helps enterprises and developers be hyper-local, reduce fraud, increase productivity, gain consumer insight, comply with regulations, drive revenue and save lives. Locaid is the largest and preferred location gateway for the major carriers in the Americas including AT&T, Boost Mobile, Cricket, Rogers, Sprint, TELUS, T-Mobile, U.S. Cellular, Verizon and others. The world’s biggest brands, agencies, financial institutions, software companies, enterprise infrastructure providers, mobile app developers and M2M platforms get location from Locaid. Location Matters™. Locate us at http://www.loc-aid.com, @locaid and http://www.facebook.com/Locaid.
About Tetherball, LLC
Tetherball is a mobile marketing solutions provider based out of Indianapolis, Ind. An industry pioneer since 2008, Tetherball offers advanced SMS text message marketing services for businesses looking to better engage with consumers. By balancing both mobile technology and mobile marketing, Tetherball is able to provide the best advice and solutions for our customers. For more information, visit http://www.tetherball360.com/.