LocationSmart, formerly known as Locaid, is the world's largest location-enabling mobile transaction platform. LocationSmart carrier-grade location gateway is regarded as the wireless industry's benchmark for reliability, availability, coverage, quality and support. The company's mission is two-fold: for mobile application developers, LocationSmart simplifies and manages the complex technical and approval interfaces of location-based services (LBS) among multiple mobile operators. For wireless carriers, LocationSmart ensures privacy and efficiency in running location transactions through the network. The company, based in San Francisco, CA, also provides a range of location enablement services, including x/y coordinate delivery, geo-fencing, geo-coding, map appends and location analytics. LocationSmart’s CEO Rip Gerber is a former Nokia executive.

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