- November 21, 2011
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Gregg Beinin, Stephen Hurd and Logan Connolly Join As Account Executives As REVShare Expands Performance-Based TV Ad Business
NEW YORK, NY – November 21, 2011 – REVShare, the TV advertising network that brings the accountability of internet advertising to television, announced today that it has hired three new salespeople to assist in the expansion of its targeted ad sales business. Joining the company as account executives are Stephen Hurd, Gregg Brinin and Logan Connolly.
The hiring comes after July’s appointment of Bruce Angeli to VP, Ad Sales, who was hired to lead national ad sales efforts for the Carlyle and HIG Ventures-backed company.
“As we ramp up our efforts for 2012, it was essential to get talented and experienced people to join our ad sales team,” said Brendan Condon, CEO REVShare. “In the short time that Bruce has lead the REVShare ad sales efforts, our client base and revenues have grow significantly, and I am confident that this new triumvirate will accelerate our business into the next year.”
Gregg Beinin joins as account executive and will manage East Coast clients from the NY office. Previously, Beinin worked in sales for specialty magazines including Harris Publications, publisher of XXL, SLAM and Antenna, and Niche Media, publisher of Los Angeles Confidential and Capitol File. He also worked at Sirius Satellite Radio.
Stephen Hurd joins as account executive based in Los Angeles. Hurd most recently worked in the CRM business for PCCW Global. He has also done stints at KCET-DIMAC Direct and Teleservice Resources, an AMR corporation.
Logan Connolly becomes an account executive and will be located at the REVShare headquarters in Temecula, CA. He joins from Appaloosa Broadcasting where he sold advertising for their radio stations in over 11 markets.
“I am excited to have Gregg, Stephen and Logan expand our sales efforts as they all have a firm understanding of the ad sales industry and a tenacious desire to succeed,” said Bruce Angeli, VP Ad Sales. “I look forward to working with them to grow our business.”
“From the down scatter market to the NBA Lockout, industry dynamics continue to be favorable to our performance-based TV business,” continued Condon. “We are also seeing CMOs and CFOs seeking measurable results for their media buys, and with a CPA model, ROI is easily attained.”
REVShare optimizes and distributes TV commercials across its national network and provides documented engagement to brands in diverse industries including health and beauty aids, pharmaceuticals, real estate, financial services, and consumer electronics. With its proprietary technology, CPA Metrics™, REVShare is uniquely able to target premier dayparts, as well as translate the efficiency of CPA schedules by delivering traditional viewership metrics. REVShare advertisers only pay for results. This allows marketers to extend their brands’ ad spend more effectively, reach a much wider audience with their message, and significantly grow their sales volume.
REVShare is a TV advertising network that brings the accountability of Internet advertising to TV. Based in Temecula, CA and New York, NY, REVShare was founded in 1989. The company has relationships with more than 1,700 local market television stations, cable systems, syndicators and networks that are willing to provide television time on a results basis. With a customer-oriented team, proven client results, state-of-the-art technology and marketing know-how, REVShare continues to lead the industry in the evolution of television advertising models for the next generation of convergence and interactivity.