H.I.G. Growth Partners News
AdTheorent Wins 2018 BIG Innovation Award
NEW YORK – February 8, 2018 - AdTheorent, Inc., an advertising technology company using data, predictive targeting and machine learning to provide competitive advantages to marketers as measured by real-world business outcomes, today announced it has been named a winner in the 2018 BIG Innovation Awards presented by the Business Intelligence Group. AdTheorent’s Machine Learning-Powered Predictive Advertising Platform is being honored with a product innovation award.
The immense volume of data available to marketers today provides both an opportunity and a challenge. Despite a 50X growth in the amount of data available, only .5% of data is analyzed and used by advertisers. AdTheorent addresses this issue for marketers through its highly advanced predictive advertising platform, which uses machine learning more effectively, and efficiently, across larger data sets, than any other solution in market. AdTheorent’s platform combines billions of data attributes into precise and accurate adaptive models for the purpose of identifying optimal audiences. It can utilize more than 10,000+ variables to construct thousands of model combinations, identify variables with predictive value, and then reduce those variables to a single model in 30 seconds.
“AdTheorent’s platform allows marketers to engage the right consumer with the optimal creative experience, at the right moment, and at scale, delivering industry leading performance for our brand and agency advertisers,” said Andrew Anderson, Chief Technology Officer at AdTheorent. “We are honored that our technology stood out from others around the globe and that we were awarded a BIG Innovation Award.”
“This year’s winners show the diversity of innovation and its impact on the economy, our cultures and the world as a whole,” said Maria Jimenez, chief operating officer of the Business Intelligence Group. “We are thrilled to be honoring AdTheorent as they are leading by example and making real progress on improving the daily lives of so many.”
Organizations from across the globe submitted their recent innovations for consideration in the 2018 BIG Innovation Awards. Nominations were then judged by a select group of business leaders and executives who volunteer their time and expertise to score submissions and provide feedback.
AdTheorent is a machine learning-powered predictive advertising company, utilizing machine learning and advanced analytics to connect advertisers with their optimal audiences, at scale. AdTheorent’s Data Science team leverages an award-winning machine learning platform connected to a Cross-Environment Map consisting of 600MM devices across 90MM US households. AdTheorent’s platform combines millions of data attributes into custom models to drive campaign results, far outperforming industry standards, to predict and identify users most likely to engage with an advertiser’s message. AdTheorent’s Studio A\T creative organization helps advertisers develop the most effective creative assets, content and technology solutions to engage with audiences. AdTheorent’s award winning attribution division – MRC-accredited Barometric – provides attribution solutions based on real-world outcomes. For more information, please visit adtheorent.com.
About Business Intelligence Group
The Business Intelligence Group was founded with the mission of recognizing true talent and superior performance in the business world. Unlike other industry award programs, these programs are judged by business executives having experience and knowledge. The organization’s proprietary and unique scoring system selectively measures performance across multiple business domains and then rewards those companies whose achievements stand above those of their peers.