H.I.G. Growth Partners News
Amy Peterson, 617-986-5026
Triad Retail Media Launches Back-to-School Digital Shopper Marketing Campaigns for Leading Retailers and Brands
Acer, Del Monte, Sam's Club, T-Mobile and Walmart collaborate with market leader to create engaging online back-to-school experiences designed to drive in-store sales
TAMPA, FL - August 27, 2012 - Changing the way Internet shoppers make purchasing decisions online, Triad Retail Media announced today that it has collaborated with a number of industry-leading retailers and brands to create engaging back-to-school digital shopper marketing campaigns. Using a unique formula for each customer, Triad executes, sells and monetizes digital media campaigns, which include banners, brand pages, digital coupons, shopping checklists, videos and mobile apps, among many other elements. Triad customers launching new back-to-school digital shopper marketing campaigns this year include Acer, Del Monte, Sam's Club, T-Mobile and Walmart.
Some examples of Triad-created back-to-school campaigns include:
- SamsClub.com's Back-to-College program includes a variety of commerce-enabled product videos that allow online shoppers to click within the video to learn more about the product and easily add it to their cart for purchase. The campaign includes product categories such as electronics, office supplies, personal care and groceries, and includes shopping list recommendations that can be accessed online or printed for in-store shopping. Elements of the campaign, which runs through September 3, 2012, are also displayed on the Sam's Club Facebook page, in-Club TV, and within the Sam's Club iOS and Android apps.
- Del Monte launched a campaign on Walmart.com in efforts to raise brand and product awareness for the Del Monte® Fruit Cup® treats as healthy lunchtime snacks for kids. Triad worked with Del Monte to develop contextually targeted banners designed to reach shoppers in the Grocery, Store Finder, Kids and Electronics and School Supplies areas of the site. They also developed behavioral targeting elements to capture relevant shopping audiences in real time. The campaign also included food and recipe center placements designed to reach the highly engaged "In Stores Now" audience.
Greg Murtagh, CEO and founder of Triad Retail Media, said, "We're completely changing the online shopping experience by making it more engaging, educational and actionable. Consumers want to make smart purchasing decisions, and retailers and brands are always looking for more effective ways to capture the attention of consumers by using new mediums that influence brand perception and drive sales. These new campaigns provide a highly effective way for our customers to reach shoppers and turn them into active buyers."
About Triad Retail Media
Triad Retail Media is the #1 retailer monetization agency in the world. The organization is credited with pioneering the digital retail media industry by creating an effective way for brands to connect with shoppers along the digital path to purchase, bringing retailers new opportunities for site monetization. Triad creates contextual advertising that enhances the online experience by enabling brands to capture shoppers' attention - educating and inspiring purchase decisions. Triad's custom approach to retail advertising goes far beyond the banner and standard ad networks, driving online and in-store sales.
Triad works with the top 10 media buying agencies in the U.S. to help the world's biggest brands engage with shoppers online. Its list of retail clients include eBay, Walmart, The Home Depot, CVS, Sam's Club, Dell, Dollar General and many other notable retailers. Triad is headquartered in Tampa, Florida and employs more than 300 people nationwide. For more information, visit www.triadretail.com, www.facebook.com/triadretail or follow us on Twitter @triadretail.