H.I.G. Growth Partners News
Revshare Hires Two New Sales Executives Adding Wealth of Experience to New York Sales Team
Bruce Angeli and Jon Arnoff Join REVShare As It Expands Brand-Hybrid Ad Sales Business
NEW YORK, NY - July 11, 2011 - REVShare, the TV advertising network that brings the accountability of internet advertising to television, announced today the hire of Bruce Angeli as Vice President, Ad Sales for the East and Southeast Regions and Jon Arnoff as Account Executive. The two join REVShare to assist with the company's continued growth in performance-based TV advertising across its national footprint.
Bruce Angeli joins REVShare from PBS TV/WETA TV, where he Bruce Angeli joins REVShare from PBS TV/WETA TV, where he developed innovative sponsorship packages for the private, nonprofit corporation that provides arts and news programming that entertains and informs. He has also held senior positions at Sirius XM, Time Warner Cable and CBS Radio.
Jon Arnoff joins REVShare from Adam Young, the Rep Firm of Young Broadcasting, where he was a Senior Account Executive. He represented the 12 media markets owned by Young Broadcasting including San Francisco, Nashville and Cleveland and worked with national TV clients including P&G, Kraft, Nissan and Paramount Pictures, among others.
"Our business is expanding as major brands are adding CPA TV advertising to their media mix, so this is the perfect time to expand our New York sales presence," said Brendan Condon, REVShare CEO. "Bruce and Jon bring an impressive depth of experience to the organization and they are perfectly suited to help REVShare develop and promote our innovative advertising solution."
"I am excited to be our advocate to the New York media community and help bring new advertisers to REVShare." Said Angeli. "The media industry understands CPA pricing as an online media proposition and when they see it work on TV, I am sure they will become converts, as well as partners in our business."
"I look forward to bringing my national client base to REVShare and evangelize how the CPA TV model can
supercharge a media plan," said Arnoff.
REVShare optimizes and distributes TV commercials across its national network and provides documented engagement to brands in diverse industries including health and beauty aids, pharmaceuticals, real estate, financial services, and consumer electronics. With its proprietary technology, CPA Metrics™, REVShare is uniquely able to target premier dayparts, as well as translate the efficiency of CPA schedules by delivering traditional viewership metrics. REVShare advertisers only pay for results. This allows marketers to extend their brands' ad spend more effectively, reach a much wider audience with their message, and significantly grow their sales volume.
REVShare is a TV advertising network that brings the accountability of Internet advertising to TV. Based in Temecula, CA and New York, NY, REVShare was founded in 1989. The company has relationships with more than 1,700 local market television stations, cable systems, syndicators and networks that are willing to provide television time on a results basis. With a customer-oriented team, proven client results, state-of-the-art technology and marketing know-how, REVShare continues to lead the industry in the evolution of television advertising models for the next generation of convergence and interactivity.
For more information on REVShare, please call 1.800.819.9945 or click here