H.I.G. Growth Partners News
SpotXchange Adds Former Walt Disney/ABC Veteran to Board of Directors
Bernard Gershon Contributes Decades of Experience to Growing Video Ad Network
DENVER, CO - February 1, 2011 -SpotXchange, the fastest-growing global online video advertising network, today announced that Bernard Gershon has joined its board of directors, bringing more than two decades of experience to the SpotXchange team. He is President of GershonMedia, which provides advisory services to digital media enterprises, and serves on the advisory boards of some of today’s top digital companies, including Boxee, Fwix, Panvidea, Row44, The Juno Companies and several other companies in the mobile and online video space.
Over his 15 years at The Walt Disney Company, Gershon is a recognized pioneer in online and mobile video. He launched several major online ventures for The Walt Disney Company including ABC News Now and the Disney Channel’s first simulcast on mobile video. He served as the senior vice president and general manager of corporate strategy, business development and technology. In that role, he developed new digital businesses for the company as well as new digital revenue opportunities for all Disney/ABC content, including broadband, wireless, cable, IPTV and VOD. Gershon was instrumental in delivering Disney/ABC content, including “High School Musical”, “Desperate Housewives” and “Lost” to Sprint’s mobile video service. He also launched and distributed the 24-hour ABC News channel, ABC News Now, to new digital platforms including digital cable, broadband, VOD and wireless, and gaming devices.
“Adding Bernie to our board adds priceless experience, relationships and industry knowledge to SpotXchange’s leadership and direction,” said Michael Shehan, co-founder and CEO of SpotXchange. “He is a true innovator and entrepreneur in our industry and we’re thrilled to take advantage of his unique insight and innovative thinking as a member of SpotXchange’s board.”
“With SpotXchange’s recent $12 million funding round, rapid expansion and robust technology, the company is well-positioned to become the leading video ad network,” said Gershon. “Online video advertising is exploding and I look forward to working with SpotXchange to help them lead the market through continued global expansion.”
SpotXchange is the fastest-growing online video advertising network, offering brand advertisers a scalable, efficient and measurable way to attract new customers with high-quality online video ads on premium websites around the world. Focused on performance, SpotXchange is a one-stop shop for advertisers, ad networks, DSPs, trading desks and publishers, offering a simple, automated way to increase the effectiveness of their video ad campaigns. Each month, more than 200 major brand advertisers take advantage of SpotXchange’s offering of advanced targeting and retargeting tools, real-time bidding, dynamic ad optimization, flexible pricing models (cost per: thousand, click, completed view, engagement and acquisition) in a verified, brand-safe marketplace. Currently, SpotXchange is the #3 online video ad network in the United States, and #1 in the UK and Canada according to comScore’s VideoMetrix service.