Centerfield

Centerfield, acquired by Platinum Equity in 2020, develops intelligent digital advertising technology enabling acquisition of high performing, high value customers.

Headquartered in El Segundo, California, Centerfield develops intelligent digital advertising technology focused on real time biddable media which enables targeting and acquisition of high performing, high life time value customers for its clients across numerous industries. The Company’s sophisticated marketing technology platform leverages Big Data and optimizes each part of the customer acquisition process from initial view through offline sale in real time for the highest possible return on advertising spend.