Thane International, Inc., based in Toronto, Canada, is a global media and direct-marketing enterprise focused on the sale of affordable and innovative consumer products. Specifically, the Company accesses media and marketing channels in approximately 100 countries and develops and airs direct response television ("DRTV") programs that generate product sales. Through its core DRTV marketing channel, the Company utilizes an estimated 500,000 hours annually of programming around the world. Over the past 20 years, Thane has developed an industry leading core competency in creating highly successful promotional programs that showcase consumer products in the well-established housewares, fitness, and health and beauty categories, which have worldwide market appeal.
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