Mark Fiske Managing Director, AI & Commercial

Mark is a Managing Director, AI & Commercial at H.I.G. Based in the San Francisco office, he leads the firm's AI and commercial capability, spanning pricing, go-to-market strategy, commercial excellence, and AI and digital transformation. He leads H.I.G.'s AI Operating team and works with portfolio organizations to build and execute commercial programs across customer acquisition, customer lifecycle, monetization, pricing architecture, infrastructure, brand development, and user experience.

Mark has 20 years of experience in commercial strategy, marketing, and digital transformation across both consumer and B2B businesses. In his time at H.I.G., Mark has enabled digital commerce for businesses, unlocked new avenues of growth for SaaS brands, embedded AI into portfolio company operations, and partnered with executives to innovate on go-to-market strategies.

Mark has deep digital expertise, launching new businesses and brands over the last decade. Prior to joining H.I.G., Mark was the VP of Marketing at Credit Karma, a global consumer finance company, where he built the team responsible for member growth and engagement. He also led online and offline marketing at Ancestry, where he launched media for the world’s #1 DTC consumer DNA testing brand, and helped build global digital marketing for the Gap family of brands. He has built teams at companies ranging in scale from startups to Fortune 500 organizations.

Mark holds a Bachelor of Arts degree from Michigan State University.